MGM Resorts is suing a on-line casino for trademark infringement and cybersquatting.
MGM Resorts gets litigious over a rogue online gambling company having its name, but history shows big casino brands have a tough time collecting damages in such cases.
A lawsuit filed in US District Court for the District of Nevada on Thursday accuses the unnamed operator of LiveMGM.com of incorporating the business’s trademarks, including its famous lion logo design, for the intended purpose of ‘impersonating MGM and trading off of the substantial fame goodwill and customer recognition’ of the MGM title.
LiveMGM.com, a language that is chinese, is accused of pretending to be the real MGM in an effort to ‘lure gamblers to gamble at its illicit web site,’ according to the filing.
The casino giant is looking for relief that is injunctive the operator, as well as transfer of the domain title, plus compensatory and punitive damages, and attorneys’ fees and expenses.
The filing notes that LiveMGM.com’s website even contains a copyright that is false at the bottom of the house web page, stating ‘Copyright MGM Resorts International.’
Damages Difficult to Retrieve
Casino giants like MGM are periodically required to protect their intellectual home rights aggressively against unscrupulous gambling sites. In 2015, Sheldon Adelson’s nevada Sands Corp won a lawsuit that is similar 35 Chinese online gambling websites that every approp (more…)